STORIES
& OBSERVATIONS
Moments in the journey that started with an observation, a click, or a seemingly ordinary moment that led to something else. Not always serious. But undeniably connected. Some eventually find their way into Life. Work. Motion.
In 2026, I decided to launch my own studio because after 20 years in marketing technology, leading projects, working with teams, working with leaders, it taught me one thing. Aligned motion requires good decisions …
I wish my school had taught more on the creative process and how it wasn't only linear. I had to recognize that my creative process is not something I sit down and force. Otherwise …
I've been wanting to start this podcast for months, truthfully years. I've been talking about it long enough. My biggest hurdle was not the topics or what to say. It was the excuse. I …
I was in one of my many meetings when someone mentioned the word playbook. Until that moment, it was a word I mostly associated with sports. Immediately, scenes from Remember the Titans came to mind. A football …
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